Gordon vs CaptivateIQ
CaptivateIQ is real ICM. It's also priced for a RevOps team you don't have.
CaptivateIQ is a well-built platform trusted by mid-market and enterprise revenue teams. It's also quote-only, with a typical five-figure annual spend and a separate implementation fee before you run your first payout. Gordon is priced, self-serve, and built for the 5-20 rep team you're actually running.
Gordon
$57/mo
CaptivateIQ
$20,000+/yr
Example: a 1 admin + 7 rep team, 8 total users. Gordon: $29 base + 7 × $4/seat = $57/mo ($684/yr). CaptivateIQ doesn't publish pricing; Vendr's purchase-data benchmark (309 real deals) puts small deployments (10-50 payees) at $20,000-$50,000/year, plus a $5,000-$15,000 one-time implementation fee.
Why teams switch
See the price before you talk to sales
CaptivateIQ's pricing page has no dollar figures on it, just a "contact us for a custom quote" form. Gordon's price is on the site, and you can be running a live comp plan before CaptivateIQ's sales team calls you back.
No five-figure implementation fee
Vendr's purchase-data benchmark shows a typical CaptivateIQ implementation fee of $5,000-$15,000 for small deployments, on top of the subscription itself. Gordon has no implementation fee. You add reps and it works.
Built for the sales leader, not the RevOps hire
58% of CaptivateIQ's Capterra reviewers are midsize businesses, and its case studies read like a RevOps and Finance customer list. Gordon is built for a sales leader running a 5-20 rep team directly, no RevOps function required.
Feature by feature
| Gordon | CaptivateIQ | |
|---|---|---|
| Starting price | $29/mo (1 admin + 5 reps) | Not published, custom quote only |
| Example cost, 8-person team | $57/mo | ~$1,700-$4,200+/mo (based on a $20K-$50K/yr small-deployment benchmark) |
| Self-serve signup | Yes | No, sales-led, quote-only |
| Implementation / setup fee | None | $5,000-$15,000+ typical for small deployments, per Vendr |
| Stated sweet spot | 5-20 person sales teams | Midsize to enterprise RevOps-run programs (58% of reviewers are midsize businesses, per Capterra) |
| Tiered commission plans | Yes | Yes |
| Clawback tracking | Yes | Not publicly documented |
| Ramp schedules for new hires | Yes | Not publicly documented |
| Rep leaderboard | Yes | Not publicly documented |
| AI assistant | Yes (Ask Gordon) | Not publicly documented |
| CRM integrations | Yes, HubSpot (Salesforce coming) | Yes, Salesforce and other CRMs, per vendor |
| Payroll integration | Coming soon | Not publicly documented |
See it running your own numbers
Gordon is free to start — no card required, no demo call. Add your reps and see real commission calculate itself.
Frequently asked questions
Is Gordon cheaper than CaptivateIQ?
Gordon starts at $57/mo. CaptivateIQ is priced at $20,000+/yr. Example: a 1 admin + 7 rep team, 8 total users. Gordon: $29 base + 7 × $4/seat = $57/mo ($684/yr). CaptivateIQ doesn't publish pricing; Vendr's purchase-data benchmark (309 real deals) puts small deployments (10-50 payees) at $20,000-$50,000/year, plus a $5,000-$15,000 one-time implementation fee.
Why do teams switch from CaptivateIQ to Gordon?
See the price before you talk to sales: CaptivateIQ's pricing page has no dollar figures on it, just a "contact us for a custom quote" form. Gordon's price is on the site, and you can be running a live comp plan before CaptivateIQ's sales team calls you back.
Does CaptivateIQ have clawback tracking?
Gordon does. This isn't publicly documented as a CaptivateIQ feature; confirm directly with them if it's a requirement.
Can I switch from CaptivateIQ to Gordon without a contract?
Gordon is free to start with no card required and no demo call. Add your reps and see your existing plan calculate itself before deciding whether to move over.
Pricing and features last verified September 14, 2026. Vendors change pricing and features without notice — confirm current details directly with CaptivateIQ before deciding. CaptivateIQ is a trademark of its respective owner; Gordon is not affiliated with or endorsed by CaptivateIQ.
Sources: CaptivateIQ pricing, CaptivateIQ pricing benchmark (Vendr), CaptivateIQ reviews (Capterra)