← Glossary

Metrics That Matter

Rep Tenure / Rep LTV

How long a rep stays productive on the team, and the cumulative value they generate over that time — the real cost of turnover shows up here, not in the exit interview.

A rep who churns at 14 months barely recoups their own ramp cost before they're gone.

See it on your own numbers

The free comp benchmark calculator turns terms like this one into a concrete OTE, quota, and commission structure for your role, ACV, and stage.

More in Metrics That Matter

  • Sales Efficiency (Magic Number)

    A ratio of revenue generated to what was spent on sales & marketing to generate it — the bluntest read on whether comp spend is working.

  • Win Rate

    The percentage of qualified opportunities that close won, out of all opportunities that reach a decision.

  • ACV (Annual Contract Value)

    The average yearly value of a closed deal — the number most quota and commission math is actually built on.