Metrics That Matter
Sales Efficiency (Magic Number)
A ratio of revenue generated to what was spent on sales & marketing to generate it — the bluntest read on whether comp spend is working.
A magic number above 0.75 generally signals it's safe to keep investing in more sales headcount.
See it on your own numbers
The free comp benchmark calculator turns terms like this one into a concrete OTE, quota, and commission structure for your role, ACV, and stage.
More in Metrics That Matter
- Rep Tenure / Rep LTV
How long a rep stays productive on the team, and the cumulative value they generate over that time — the real cost of turnover shows up here, not in the exit interview.
- Win Rate
The percentage of qualified opportunities that close won, out of all opportunities that reach a decision.
- ACV (Annual Contract Value)
The average yearly value of a closed deal — the number most quota and commission math is actually built on.